How to Create Personalized Emails Using Custom Fields
With even more access to marketing data, marketers are focusing more on personalization of email and custom fields can help you send personalized emails…
Take Your Notification API and Inbound Parse API Endpoints Serverless with Azure Functions
Take Your Notification API and Inbound Parse API Endpoints Serverless with Azure Functions SocketLabs offers a suite of powerful programming language agnostic APIs, which enable application developers to integrate with the SocketLabs On-Demand platform. Two of our popular APIs are the Notification API and the Inbound Parse API. When you send mail through SocketLabs On-Demand, […]
How to Unleash the Power of Merge Fields
SocketLabs offers the ability to send messages through your server using our Injection API. With the Injection API you can use JSON or XML to create a large number of messages and send them to your SocketLabs server over HTTP, rather than SMTP. This allows for some significant flexibility in sending email, especially in cases […]
9 Ways to Improve Your Email Open Rate
SocketLabs processes millions of emails, so we know what it takes to get emails opened. Here are 9 actionable tips to help improve your email open rate.
A Brief History of Spam [Infographic]
You may know what Spam is, but do you know the history of spam? This short infographic will tell all that you need to know about the history of spam.
Are You Prepared for the Holidays?
Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]
Are Your Messages Being Transmitted Securely?
If you are not certain that your messages are being securely transmitted to the SocketLabs platform, then today is a great day to review your current configurations. We’ve launched additional options, features, and security to the encryption behind the SocketLabs SMTP gateway. With these great enhancements in place we are calling for all SocketLabs customers to […]
Understanding Modern Spam Filters
Spam filtering used to be a cut and dry affair, very binary, black and white. Mail was either spam or it was not spam. Analyzing a message and deciding the bucket for each was also a simple process. For the most part filtering technology scaled well along with the rise of the internet. DNS blacklists, the […]
Email Lists, A Better Upload
Uploading email lists can be challenging, but we have just made it much easier with our newly revamped list upload tools.