Don’t Let Blacklisted Domains Affect Your Deliverability
Over the past few months, we have been working on designing and implementing a new ultra-efficient spam detection system across our entire outbound email delivery infrastructure. Processing billions of messages a year through our SMTP servers makes it difficult to scrutinize each and every message to the level of detail we desire. As we have incrementally […]
Are your DomainKey/DKIM keys secure enough?
If you are securing your email with DomainKeys or DKIM, please be aware of the key-length you are using. Our free DKIM tool generates 1024-bit keys.
Announcing Hurricane MTA Server Version 2.0
Hurricane MTA Server Version 2.0 Today we are pleased to announce version 2.0 of our industry leading Hurricane MTA Server. Hurricane MTA Server 2.0 is the next evolution of our high performance, high deliverability MTA. Under the Hood Running our own cloud SMTP service, which we built on top of Hurricane MTA Server, has given […]
New Suppression List Removal Process for Complaints
This morning we released an update to the SocketLabs On-Demand Control Panel with a new removal process for addresses suppressed due to a complaint. You now have the ability to remove any user from your Suppression List without any interaction with SocketLabs Support Team, making it easier than ever to directly manage your Suppression List. […]
Keeping Your Mail out of the Spam Folder
Laura at Word to the Wise has posted an excellent article on how to keep your mail out of the bulk folder. In it she also references another great article: 10 Things you can do if your email campaign is going to the junk folder At SocketLabs, we put all the technology and management in […]
The Single Most Important Thing Marketers Need to Know about Sending Email
Forcing messages on someone is not going to ever be easy or effective with email. But email marketing can be very powerful and rewarding if you accept and follow the one truth. We all tend to see things through the lens of the past. We get new tools, but try to use them like the […]
How would your subscribers rate your marketing email?
On a scale of 1-10 how would your subscribers rate your marketing email? Take a step back and think about it. Are you providing them with information that they would consider useful or just a sales pitch? When your subscribers see your message in their inbox, what emotion do you think they feel? What content […]
Surviving the down Economy – Communicating with your Customers
There are many articles out there that will tell you what to do to help your business survive a down economy, but one item that seems to make most of the lists is communicating with your customers. When starting a new marketing campaign it is import to focus on what will give you the best […]
Best Practices: AOL, MSN, Yahoo
If you are experiencing email delivery problems or delay issues when sending to the larger ISP’s then most likely there is a reputation problem with your IP address. The first thing any ISP will tell you when you ask how you can improve your reputation is to follow their best practices guide. The problem is […]
