Email in 2025 Featuring Chad S. White
Please welcome Chad S. White! Chad S. White is the Head of Research at Oracle Marketing Consulting, a global digital marketing agency. He is also the author of 4 editions of “Email Marketing Rules” and nearly 4,000 posts and articles about digital marketing. Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year. […]
Security is Serious at SocketLabs. No Jokes Here.
We’ve been known to cut up a little bit in our blogs and do the most. But today, we’re talking about something that is no laughing matter: the safety and security of your data and messages, whether you’re an email service provider (ESP) or direct sender. Cyberattacks are increasing in frequency and the potential damage […]
Seal the Deal with Email Preview Text
We often talk about the mechanics of email and the nuts and bolts holding the entire email machine together. But before anyone sends an email…they need to, well, create an email, and that includes writing a great subject line AND email preview text. Of course everyone’s first sign of success is a smooth deployment, then […]
Do Transactional Emails Need to Be CAN-SPAM Compliant?
Remember when the internet was the Wild West and anything was allowed? Yes, I remember today, too. Just kidding, though email HAS gone through some changes to better protect email recipients now that email has been weaponized. We’re no longer worried about dying because we didn’t forward a chain email to 10 people. Instead, we’re […]
Webinar Recap: Successfully Managing Multiple Email Streams
We hosted a webinar featuring our special guest, Jennifer Chappell, MBA. She is the Senior Manager, CRM at MyHealthTeam and she manages a whopping portfolio of 50 brands’ email streams. These subaccounts span 13 different countries and require deeply complex systems and procedures in place to ensure reliable delivery, optimized performance, and overall success for […]
Improving Gmail Inbox Placement via Better Email Engagement
Sometimes email is a mystery. Well, most of the time it’s less about email itself being a mystery than it is email performance. One of our senders here at SocketLabs had an email engagement mystery we were well suited to solve as their email service provider (ESP). Our sender had a sizable presence in […]
Teach Me Email: How to Manage Sender Reputation
It’s Nicky again. Hopefully our lesson, “What is Sender Reputation,” provided some knowledge for those looking to get their feet wet in email. If you watched that little ditty, you’re ready to take on lesson two: how to manage sender reputation. Obviously, this will build on the concepts explained in our inaugural episode so if […]
Teach Me Email: What is Sender Reputation?
Hi, I’m Nicky. I don’t really know how email works. Wait, I should clarify. Of course, I know enough about email to be a marketer in the email community. I’ve been in these parts for long enough. But I don’t really know the finer details of email, and I especially didn’t know anything about it […]
10 Ways the Right Email Infrastructure Can Grow Your Business
A conversation about problems without also discussing solutions isn’t at all productive. So, while I wrote a good amount of words about the dangers and risks of using the wrong email infrastructure partner, it’s only responsible of me to share ways the right email infrastructure solution can improve your own email sending business rather than […]
