How to Conduct an Email Customer Vetting with Example Questions
It can only take one bad apple to spoil the whole bunch (of sending IPs). So, email service providers (ESPs) enact an entire process to research new customers in an to attempt to weed out the bad actors (worms) before they’re able to send their first email. Without proper vetting, spammers and fraudsters can wreak […]
Using Pre-vetting to Protect your Self-serve ESP Platform
When the Certified Senders Alliance asked me to participate in a webinar about best practices for email onboarding, I jumped at the chance. It’s such a nuanced topic with so many ways to creatively and easily keep email service providers (ESPs), especially self-serve models, reputable and successful. While of course I believe watching the entire […]
What is a Webhook?
Wondering what’s a webhook? In this article, you’ll get a crash course on webhooks. You’ll learn, what’s a webhook, example of webhooks, why use….
Nurture the seeds of success with email best practices for complex senders
Even for the most direct sending use cases where you’re sending on a single domain, email best practices can feel a little bit more like…suggestions. Sometimes we’re guilty of not using our best judgment and while sometimes there’s little to no consequence, that doesn’t mean they’re not important. Like…REALLY important. Best practices for every sender […]
Gmail Tabs: Friend, Not Foe
The scene: One of your senders calls your customer service team and starts complaining. What’s the complaint? Oh, just a common one we hear all the time as not just an email service provider (ESP), but as members of the email community at large. They’re upset their mail is being delivered…to the Promotions tab. Gasp! […]
Avoid the reputation wrecking ball
Right out of the gate, here is some advice: You should absolutely care about a bad reputation. Complex senders like email service providers need to care about two different types of reputation to be able to feel secure in the market. First and most obviously, having adequate IP and IP pool reputation to better ensure […]
Email Infrastructure Landscape: Your Guide to Email Delivery in 2023
Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…
The Email Swamp: Don’t Go Bayou-self!
Let’s not beat around the bush: As an email service provider (ESP), you probably (definitely) have an IP or pool that looks more like a swamp than, well…a pool you actually want to use. There is nothing wrong with having an Email Swamp! There is, however, a big risk in not watching the swamp like […]
Build, Buy…Diversify!
By now, after reading our Build or Buy eBook, which you most certainly did (right?), you likely have a good understanding of the nuance between building or buying your email infrastructure. If you didn’t read it, it’s no biggie – we’ll give you a quick primer here but strongly encourage you get the full run-down […]
