Gmail Tabs: Friend, Not Foe
The scene: One of your senders calls your customer service team and starts complaining. What’s the complaint? Oh, just a common one we hear all the time as not just an email service provider (ESP), but as members of the email community at large. They’re upset their mail is being delivered…to the Promotions tab. Gasp! […]
Avoid the reputation wrecking ball
Right out of the gate, here is some advice: You should absolutely care about a bad reputation. Complex senders like email service providers need to care about two different types of reputation to be able to feel secure in the market. First and most obviously, having adequate IP and IP pool reputation to better ensure […]
Email Infrastructure Landscape: Your Guide to Email Delivery in 2023
Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…
The Email Swamp: Don’t Go Bayou-self!
Let’s not beat around the bush: As an email service provider (ESP), you probably (definitely) have an IP or pool that looks more like a swamp than, well…a pool you actually want to use. There is nothing wrong with having an Email Swamp! There is, however, a big risk in not watching the swamp like […]
Build, Buy…Diversify!
By now, after reading our Build or Buy eBook, which you most certainly did (right?), you likely have a good understanding of the nuance between building or buying your email infrastructure. If you didn’t read it, it’s no biggie – we’ll give you a quick primer here but strongly encourage you get the full run-down […]
Subdomain Squatters are Threatening Your Email Sender Reputation
Update 2/26/2024: Research published this week from Guardio Labs sheds additional detail on the pervasiveness of the subdomain hijacking attacks we wrote about in this article. The research also performs a more detailed technical analysis along with a tool for checking a database of known compromised domains: https://guard.io/subdomailing. An unfortunate reality of email sender reputation […]
Ducking and Dodging Spam Traps
Email and spam traps have an “It’s Complicated” relationship status on Facebook. Or at least they would if Facebook still had that option. If you’re here, you likely know enough about spam traps to be dangerous. If not, here is a little quick info to keep you up to speed on what they are and […]
Avoid Santa’s Blocklists This Holiday Season
Ho ho hold on there. Your holiday email program may be running a little behind, but you still can’t run amok. While Santa’s sleigh is still parked in the hangar, you’ve got some work to do before you can make it rain — er, snow — email. If you don’t, you might find yourself on […]
How To Know You’re Hitting Spam Traps
There are only a few things you can count on in life: Death Taxes Spam traps I’m serious. Spam traps are simply a fact of life for email marketers and really, anyone sending email at all. There are a bunch of types with different uses and they’re sprinkled out there in the world waiting to […]
