Is Email Marketing Effective?

email marketing still effective

Bad email practices have left businesses and consumers wondering if email marketing is still effective. The simple answer is…

Understanding DMARC: Your Guide to Powerful Email Authentication

DMARC is not the be-all/end-all solution of email deliverability issues, and it is not for everyone. DMARC is only a concern for domains that are trying to eventually move to a “reject policy”, and for organizations who care about their domain’s branding being used without permission. What is DMARC? DMARC, which stands for “Domain-based Message […]

The Importance of Email Authentication

importance of email authentication

After two exciting days at Digital Summit Philadelphia, marketers from around the globe learned the importance of email authentication and how it works…