What is DKIM?
DKIM is an email authentication mechanism that helps ensure an email has not been altered in transit using custom signatures in…
Engagement and Reputation are Two Sides of the Same Coin
Even the most veteran email professionals might have different understandings of “engagement” and “reputation” and their impact on a sender’s deliverability. For some, they are different words with the same meaning, but for others, they mean two different things with important differences. That sounds like a riddle, but it isn’t. Instead, it’s more like looking […]
Monitoring Email Metrics After Google and Yahoo Enforcement
The deed is done: Google and Yahoo’s new requirements are officially in effect (except for one-click list-unsubscribe). Now that we’re less worried about getting prepared, we can turn our attention to monitoring the actual impact of the new rules on your email performance. We’ve mentioned before you don’t really need to worry about negative consequences […]
2024 is the Year of the One-click List-unsubscribe
2024 is already abuzz with new, mandated standards for bulk email senders from two of the largest mailbox providers (MBPs): Google and Yahoo. While we’ve written about the DMARC requirements a few times, senders will also need to adopt one-click list-unsubscribe headers for their messages to be delivered. You have until June to get this […]
How to Create and Publish a DMARC Record
Hi again. We’re back with more DMARC info to prepare you for Google and Yahoo’s requirement to have a DMARC record published for your sending domain. Does this sound new to you? Don’t worry, we have more information about the new standards for those two mailbox providers here. If the concept of DMARC is new […]
6 Best Practices for Seamless Transactional Email Delivery
You won’t enjoy successful transactional email delivery unless you’re following best practices to a T. With myriad recommendations available, we narrowed down the list to our favorite six practices to help improve your chances of those critical emails making their way to inboxes. Let’s get started! Differentiating Transactional Email Delivery from Marketing Email Delivery There […]
First 2024 Priority: Meeting Google and Yahoo Email Standards
When do mailbox providers’ preferences become less of a best practice and more of a better-do-this-or-else practice? We found out recently Google and Yahoo email standards are changing when they announced they’ll require senders to follow a set of security protocols to even be admitted entrance to their users’ inboxes. Since this is a broad […]
DMARC Your Calendar: Using DMARC Ahead of Google and Yahoo Changes
It’s a law of nature: Before one year ends, you’re stressed about the year ahead. Y2k, am I right? No, none of us were right. Anyway, as if the holiday sending season wasn’t chaotic enough, the email community is abuzz with the looming deadline of Google and Yahoo’s new sender requirements. We have a more […]
Email in 2025 featuring Alex Brotman, Comcast
Please welcome Alex Brotman! Alex Brotman is a Sr Engineer in the Anti-Abuse & Messaging Policy group for Comcast. This group is responsible for development, maintenance, and management of the MTAs for “comcast.net.” Alex is also working within M3AAWG as Data & Identity Protection Committee co-chair, and additionally as co-chair for the Program Committee. We […]
