Email in 2025 Featuring Aubrey Miller-Schmidt, Main Street America Insurance
Please welcome Aubrey Miller-Schmidt! Aubrey Miller-Schmidt has more than 12 years of experience in marketing and a passion for email. In her current role as Email Marketing Manager at Main Street America Insurance, she manages email marketing and communications campaigns, wrangles code for Outlook, and plans engaging customer lifecycle experiences — among other things. Aubrey […]
Email in 2025 Featuring Jaina Mistry, Litmus
Please welcome Jaina Mistry! In her role as Director, Content and Email Marketing for Litmus, Jaina Mistry leads a team of fun-loving email and content marketers who strive to create captivating and educational content for email marketers of all stripes. An #emailgeek to her core, Jaina’s worked in and around email for over 15 years […]
Email in 2025 Featuring Tim Moore, SocketLabs
Please welcome our own SocketLabs CEO, Tim Moore! Tim is a self-proclaimed email nerd with 16+ years of email experience spanning across deliverability, anti-phishing, marketing automation at scale, and email analytics. His experiences at industry leading companies (Return Path, 250ok, Oracle Marketing Cloud, and Valimail) have led him to SocketLabs where the mission is to […]
Engagement Signals Are More Than Opens & Clicks
It’s been 84 years… …and we’re still waiting for foolproof engagement signals to perfect to ensure inbox placement. There never will be, of course, because there needs to be some way to filter riff-raff who are sending either malicious or just unwanted mail. Beyond that, inboxing isn’t as simple as avoiding bad practices or following […]
Resurrecting Performance: How StreamScore Detected and Protected a Sender from Disaster
At SocketLabs, we do more than just send email. We also help senders monitor their performance in an intuitive and meaningful way, allowing them to detect anomalies, understand the cause, and if necessary, mitigate damage and get them back on their path to peak performance. This is exactly where our expert Brian Godiksen, Director of […]
Teach Me Email: How to Manage Sender Reputation
It’s Nicky again. Hopefully our lesson, “What is Sender Reputation,” provided some knowledge for those looking to get their feet wet in email. If you watched that little ditty, you’re ready to take on lesson two: how to manage sender reputation. Obviously, this will build on the concepts explained in our inaugural episode so if […]
Teach Me Email: What is Sender Reputation?
Hi, I’m Nicky. I don’t really know how email works. Wait, I should clarify. Of course, I know enough about email to be a marketer in the email community. I’ve been in these parts for long enough. But I don’t really know the finer details of email, and I especially didn’t know anything about it […]
How to Conduct an Email Customer Vetting with Example Questions
It can only take one bad apple to spoil the whole bunch (of sending IPs). So, email service providers (ESPs) enact an entire process to research new customers in an to attempt to weed out the bad actors (worms) before they’re able to send their first email. Without proper vetting, spammers and fraudsters can wreak […]
Nurture the seeds of success with email best practices for complex senders
Even for the most direct sending use cases where you’re sending on a single domain, email best practices can feel a little bit more like…suggestions. Sometimes we’re guilty of not using our best judgment and while sometimes there’s little to no consequence, that doesn’t mean they’re not important. Like…REALLY important. Best practices for every sender […]
