Email in 2025 Featuring Louis Driving Hawk, SocketLabs
Please welcome Louis Driving Hawk! Louis has a passion for helping customers improve their email program, get more mail into the inbox, and drive business results by designing complex customer journeys through meaningful segmentation. After 10 years in the industry, including brand-side experiences and several positions with industry-leading companies like SendGrid, his mission is solving […]
Email in 2025 Featuring Tim Moore, SocketLabs
Please welcome our own SocketLabs CEO, Tim Moore! Tim is a self-proclaimed email nerd with 16+ years of email experience spanning across deliverability, anti-phishing, marketing automation at scale, and email analytics. His experiences at industry leading companies (Return Path, 250ok, Oracle Marketing Cloud, and Valimail) have led him to SocketLabs where the mission is to […]
Resurrecting Performance: How StreamScore Detected and Protected a Sender from Disaster
At SocketLabs, we do more than just send email. We also help senders monitor their performance in an intuitive and meaningful way, allowing them to detect anomalies, understand the cause, and if necessary, mitigate damage and get them back on their path to peak performance. This is exactly where our expert Brian Godiksen, Director of […]
Seal the Deal with Email Preview Text
We often talk about the mechanics of email and the nuts and bolts holding the entire email machine together. But before anyone sends an email…they need to, well, create an email, and that includes writing a great subject line AND email preview text. Of course everyone’s first sign of success is a smooth deployment, then […]
Webinar Recap: Successfully Managing Multiple Email Streams
We hosted a webinar featuring our special guest, Jennifer Chappell, MBA. She is the Senior Manager, CRM at MyHealthTeam and she manages a whopping portfolio of 50 brands’ email streams. These subaccounts span 13 different countries and require deeply complex systems and procedures in place to ensure reliable delivery, optimized performance, and overall success for […]
Improving Gmail Inbox Placement via Better Email Engagement
Sometimes email is a mystery. Well, most of the time it’s less about email itself being a mystery than it is email performance. One of our senders here at SocketLabs had an email engagement mystery we were well suited to solve as their email service provider (ESP). Our sender had a sizable presence in […]
Enhancing Email Management in Higher Education: Discover SocketLabs’ Solutions
Higher education institutions have lots of responsibilities. Though email communication maybe isn’t the first thing that comes to mind when people think higher education, it is an absolutely integral part of the operation of colleges and universities. In fact, an overall of 51% of students reported email was a primary path to enrollment. Email has […]
Email Infrastructure Landscape: Your Guide to Email Delivery in 2023
Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…
Subdomain Squatters are Threatening Your Email Sender Reputation
Update 2/26/2024: Research published this week from Guardio Labs sheds additional detail on the pervasiveness of the subdomain hijacking attacks we wrote about in this article. The research also performs a more detailed technical analysis along with a tool for checking a database of known compromised domains: https://guard.io/subdomailing. An unfortunate reality of email sender reputation […]
