Email in 2025 Featuring Jennifer Nespola Lantz, Kickbox
Please welcome Jennifer Nespola Lantz! Jennifer Nespola Lantz likes email. She’s been doing email things since 2005 like troubleshooting deliverability problems, and loves to educate on this thing called deliverability, which she does today at Kickbox as their VP of Industry Relations and Deliverability. Jennifer is fun. Overall joy to be around. When you read […]
Email in 2025 Featuring Dan Oshinsky, Inbox Collective
Please welcome Dan Oshinsky! Dan Oshinsky runs Inbox Collective, a consultancy that helps news organizations, non-profits, and indie newsletters get the most out of email. Dan Oshinsky works in an industry less common than others; lots of newsrooms and nonprofits. Their communications are markedly different than a typical B2B or B2C email campaign. He shines […]
Email in 2025 Featuring Melinda Plemel, Spamhaus
Please welcome Melinda Plemel! Melinda Plemel is an email professional who has worked in the industry for more than 20 years and is now an Enhanced Services Specialist at Spamhaus. She has experience that ranges from technical account management to deliverability consulting to ISP relationships to anti-spam consultant to brand ambassador. She’s led the industry […]
Email in 2025 Featuring Anne Tomlin, Emails Y’all
Please welcome Anne Tomlin! Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Cameo. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails […]
Email in 2025 Featuring Jordie van Rijn, Email Vendor Selection
Please welcome Jordie van Rijn! Jordie van Rijn is email marketing consultant at emailmonday and founder of emailvendorselection.com. Marketers may have a few less-than-sunny days in their future if Jordie has anything to say about it, but it seems smart marketers have a chance at seeing a rainbow on the horizon if they keep their […]
Email in 2025 Featuring Chad S. White
Please welcome Chad S. White! Chad S. White is the Head of Research at Oracle Marketing Consulting, a global digital marketing agency. He is also the author of 4 editions of “Email Marketing Rules” and nearly 4,000 posts and articles about digital marketing. Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year. […]
Engagement Signals Are More Than Opens & Clicks
It’s been 84 years… …and we’re still waiting for foolproof engagement signals to perfect to ensure inbox placement. There never will be, of course, because there needs to be some way to filter riff-raff who are sending either malicious or just unwanted mail. Beyond that, inboxing isn’t as simple as avoiding bad practices or following […]
Seal the Deal with Email Preview Text
We often talk about the mechanics of email and the nuts and bolts holding the entire email machine together. But before anyone sends an email…they need to, well, create an email, and that includes writing a great subject line AND email preview text. Of course everyone’s first sign of success is a smooth deployment, then […]
Do Transactional Emails Need to Be CAN-SPAM Compliant?
Remember when the internet was the Wild West and anything was allowed? Yes, I remember today, too. Just kidding, though email HAS gone through some changes to better protect email recipients now that email has been weaponized. We’re no longer worried about dying because we didn’t forward a chain email to 10 people. Instead, we’re […]
