Webinar Recap: Successfully Managing Multiple Email Streams
We hosted a webinar featuring our special guest, Jennifer Chappell, MBA. She is the Senior Manager, CRM at MyHealthTeam and she manages a whopping portfolio of 50 brands’ email streams. These subaccounts span 13 different countries and require deeply complex systems and procedures in place to ensure reliable delivery, optimized performance, and overall success for […]
Teach Me Email: How to Manage Sender Reputation
It’s Nicky again. Hopefully our lesson, “What is Sender Reputation,” provided some knowledge for those looking to get their feet wet in email. If you watched that little ditty, you’re ready to take on lesson two: how to manage sender reputation. Obviously, this will build on the concepts explained in our inaugural episode so if […]
Enhancing Email Management in Higher Education: Discover SocketLabs’ Solutions
Higher education institutions have lots of responsibilities. Though email communication maybe isn’t the first thing that comes to mind when people think higher education, it is an absolutely integral part of the operation of colleges and universities. In fact, an overall of 51% of students reported email was a primary path to enrollment. Email has […]
One Report to Rule Them All: SocketLabs StreamScore™ Pro
Data fatigue is real. As much as we love and need data, it can be overwhelming, complicated, and sometimes provide guidance we can easily misinterpret into dangerous (or disastrous) decisions. When it comes to email, there are SO many data points to consider and you might even find yourself in data paralysis. Data overload. Abort […]
Gmail Tabs: Friend, Not Foe
The scene: One of your senders calls your customer service team and starts complaining. What’s the complaint? Oh, just a common one we hear all the time as not just an email service provider (ESP), but as members of the email community at large. They’re upset their mail is being delivered…to the Promotions tab. Gasp! […]
Email Infrastructure Landscape: Your Guide to Email Delivery in 2023
Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…
Build, Buy…Diversify!
By now, after reading our Build or Buy eBook, which you most certainly did (right?), you likely have a good understanding of the nuance between building or buying your email infrastructure. If you didn’t read it, it’s no biggie – we’ll give you a quick primer here but strongly encourage you get the full run-down […]
Is Your Sending Infrastructure Prepared for Uncertain Times?
I don’t need to tell you we are living in never-ending “uncertain times.” Things change rapidly, be it in your industry, the economy, or even the world at large. Remember COVID-19 and how it is lasting for 20 years? Maybe it just feels like it… Regardless of what is going on around you, email is […]
We Send Email
That’s the blog, thank you for reading. Ok, we’re kidding about that being the end, but we’re not kidding about this… We send email. Over the last few months, we’ve had many amazing conversations with people from all walks of life within the email industry. After comparing notes, we realized a few curious questions came […]
