Avoid Santa’s Blocklists This Holiday Season
Ho ho hold on there. Your holiday email program may be running a little behind, but you still can’t run amok. While Santa’s sleigh is still parked in the hangar, you’ve got some work to do before you can make it rain — er, snow — email. If you don’t, you might find yourself on […]
How To Know You’re Hitting Spam Traps
There are only a few things you can count on in life: Death Taxes Spam traps I’m serious. Spam traps are simply a fact of life for email marketers and really, anyone sending email at all. There are a bunch of types with different uses and they’re sprinkled out there in the world waiting to […]
Email Still has a Place in an SMS-dominated World
Email is dead and SMS killed it! We have a killer on the loose! Just kidding. What’s not a joke is, lots of marketers are looking at SMS right now, wondering if it’s the future of one-to-one communications, and if email is finally terminally ill. Since we all know email isn’t dead (seriously), we […]
Leaving the Choir: Shared IPs vs. Dedicated IPs
When I was in middle school, I joined a musical theater class. Of course, first year students were always relegated to the choir. It made sense: Most first-time performers were new to singing and performing and it’s risky to trust a rookie. Most organizations starting an email program are also put into the “choir.” Instead […]
The True Cost of Missing the Inbox
Let’s set the scene for the true cost of missing the inbox. You’re sending email from your preferred email service provider (ESP) but something changes. Your delivery rate drops at Yahoo or your customers are complaining about finding emails in their Gmail spam folder, but you have no idea how to investigate deliverability issues. […]
On the Record: Spamhaus and Informational SBLs
Last week, I sat down with Matthew Stith, industry liaison at Spamhaus, to discuss the recent uptick in informational SBLs. My mission was to find out what’s going on, why the recent change, and what it means for the future of email service providers (ESPs) and senders alike. I’ve structured this as simply and […]
Triggered Email: Beyond the Blast
The scene: a late-night Amazon scrolling session where your cart is full of must-have items like an avocado slicer, a tofu press, and a vintage butter knife. But wait! You put down the phone and go to sleep, your wallet thankful for your willpower. But then! The next morning you get the email you didn’t […]
Your Holiday Email Campaigns are Already Late: How to Get Caught Up
Holiday email campaigns not started yet? You’re late! Don’t panic, check out what our email experts have to say about the do’s and don’ts of holiday email this year.
Email Open Rates are (Mostly) Dead: Here’s Why You Shouldn’t Care
Are email open rates really dying? Here’s what’s really happening with email open rates and why you’ll be just fine!
