Please welcome Jaina Mistry!
In her role as Director, Content and Email Marketing for Litmus, Jaina Mistry leads a team of fun-loving email and content marketers who strive to create captivating and educational content for email marketers of all stripes. An #emailgeek to her core, Jaina’s worked in and around email for over 15 years and has worn just as many email hats.
Jaina took three questions and gave us answers on answers on answers. She’s covered so much here without making us read for days, it’s hard to pull together one succinct point to call out to entice you to read more. Jaina is a very respected veteran email expert, so you’ll want to read it all. No spoilers or TL;DR, just get to reading.
How do you see email fitting into the marketing mix in 2025?
Email is — and will remain — the dependable pillar of the marketing mix. It may even begin to replace social media in providing a way to connect with your audience in an authentic and genuine way by being more dependable, measurable, and mainly, it’s an owned channel YOU are in control of!
Rather than trusting an algorithm to connect with a customer on a social media platform at the right time, brands will use email to more effectively connect with their customers. In Marigold’s Consumer Trends Index, they share email outperforms organic social media posts by 13%! You can’t sniff at that stat.
