Please welcome Sloan Simmons!
Sloan Simmons is a queer email data nerd focused on creating a safe space to ask questions, educate, and learn more himself while he works in deliverability and compliance at beehiiv. He aims to explain the human element of email technology and to build a place where new people are interested to learn more.
One of the best things about Sloan is his people-first approach to email. Surely he worries about deliverability and numbers, but he also prioritizes educating and empowering senders. Rather than focusing on the business aspect of success, he’s able to see the holistic outcomes of every decision. If you’re looking for ideas on how to make life easier for the email community in 2025, read through — with a magnifying glass, even — all of his answers.
How do you see email fitting into the marketing mix in 2025?
The fundamentals of email, particularly email marketing, move at the pace of a large ship. Long, timely turns are needed for major changes to occur. By 2025, I expect little to change as a whole for email. That said, with the increase in accessibility of ESPs and CDPs handling the technological requirements of a sender, I hope to see an increase in adoption of authentication and understanding around deliverability stats.
There’s a lot more documentation (including video explanations!) of email’s drier concepts that are accessible and digestible for an audience not already engrossed in the topic. To me, I see more of that happening in the future and that excites me. The more a sender understands quick foundational topics, all the easier to work with deliverability compliance, privacy, and strategy teams.
My hope for email by 2025 is a deep well of easily searchable applicable education for senders.
