On a scale of 1-10 how would your subscribers rate your marketing email? Take a step back and think about it. Are you providing them with information that they would consider useful or just a sales pitch?

When your subscribers see your message in their inbox, what emotion do you think they feel?

What content could you provide in your messages that would be truly helpful or useful to your subscribers – so much so that they anticipate your next message?

People are getting more selective every day about what messages they allow into their world. If you want your messages to get in – you need to offer something useful each and every time you communicate with them – to create a following.

And when your followers are ready to buy, they will be more than happy to send the business your way.