Laura at Word to the Wise has posted an excellent article on how to keep your mail out of the bulk folder.

In it she also references another great article:

10 Things you can do if your email campaign is going to the junk folder

At SocketLabs, we put all the technology and management in place to help our customers achieve the highest deliverability possible. But there are also some factors that are outside of our control – like the message content – for example.

Both of the above mentioned articles offer excellent advice if you are finding that your mail lands in the SPAM folder despite having all the correct technology on your side.