SocketLabs’ CMO Lauren Meyer hosted an interactive discussion with Clea Moore of Yahoo and Dan Givol of Google where attendees asked their pressing questions now that their requirements are in full effect.
Click the button below for a recap!
Especially bounces! Right now, temporary bounces or deferrals are your more telling metric. If you’re noticing more deferrals than usual, you should double-check you’re fully adhering to the rules.
Need a little help spotting these performance red flags?
Don’t take it from us, take it from Clea: You need to actually USE all the data you have at your fingertips!
Whether you’re harnessing the awesome power of SocketLabs Spotlight email analytics to get a granular look at subaccount performance and predictive insights, or visiting common free tools provided by ESPs themselves (more on that below), the data you’ll find should inform your next steps.
Google has released a v2 of their Google Postmaster Tools (GPT) interface to help bulk senders understand whether they’re consistently compliant or not. Now you can check your compliance status by domain!
Yahoo’s also joined the monitoring party, so make sure you’re using their Yahoo Sender Hub.
When your business depends on reliably reaching your customers via email, you need an ESP who helps you deliver more mail easily, without the complexity and stress of having to spend hours analyzing performance.
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