Product and Feature Releases

We’re always making moves, whether we’re releasing new features, enhancing email delivery, or fixing little quirks to make SocketLabs even better.

Keep up with our latest releases here, and click through for more detailed information on the ones piquing your interest the most.

2025

COMING SOON: Two-step Verification

March

SocketLabs will soon require all customer to use two-step verification when logging into their account. This oft-requested feature, also known as “two-factor authentication,” this will simply allow a more secure sign-on experience using a verified code via email, text, or Authenticator app. Once this is in place, we will be able to deploy another fan-favorite request: single-sign on (SSO). Stay tuned!

Multi-filtered Report Efficiency

January

Gone are your days of waiting for your data to update each and every time you use an additional filter on your report. You can now select all filters you want to use all at once, then hit the Apply” button to ensure the data is updating against every filter. Remember, if you don’t see the filters applied to your report as expected, make sure you’ve hit “apply.” It’s that easy!

2024

New Product: SocketLabs Spotlight Email Analytics

This is the biggest thing in email performance analysis since…well, ever. Using SocketLabs Spotlight, you can harness the power of machine learning, first- and third-party data, proprietary reputation scoring, and the data warehousing capabilities of Snowflake® without needing to migrate ESPs. There is SO much to show and tell you about Spotlight, so go ahead and click the button below to get the full run-down.

Machine Learning Algorithms

October

With SocketLabs Spotlight’s newest feature set, our proprietary machine learning provides not only big-picture views for immediate visibility into problematic senders, but it also gives you already-calculated analysis on opportunities lost due to the nature of the sender’s problem in less than five clicks.

SuperTags

July

When you have dozens, hundreds, or even thousands of individual senders, it can be incredibly difficult to parse out performance metrics. Instead of spending hours manually finding the right data for your needs, you can now use SuperTags to intelligently filter messages to your exact needs. This feature is perfect for SocketLabs Spotlight users currently using their existing email data from SendGrid and Mailgun, or those with complex, multi-sender environments where filtering by sender is highly important.

Tags & Metadata

June

Want more control over how you’re able to filter and analyze your email performance? Using tags and metadata, you now can slice and dice your performance data to give you clearer insights about what’s working and what’s not based on what is important your exact use case.

Dynamic Sub-queues

April

In response to major mailbox providers transitioning to domain-based reputation decision-making, we’ve developed a more sophisticated way to queue messages for delivery to ensure senders experiencing temporary delivery delays will not create an email traffic jam for other senders. Now, instead of other senders needing to wait in the queue until the sender in front of them successfully delivers all their mail, our Hurricane MTA creates a separate queue for emails sent from a specific From Address domain when a particular error message is encountered.