An email workflow consists of a series of automated email triggers that are activated by predefined user behavior setup in your email service platform.

And example of a email workflow would be when:

• • Potential leads signs up for a newsletter or product and is then sent a newsletter or product email.
  • Potential leads with a known birthday or anniversary upcoming.
  • Potential leads who visit preconfigured URLs.
  • Potential leads inside certain geographic locations.

Email workflows are the foundation of a well crafted email automation strategy.

Learn how to automate administrative tasks with PowerShell automation.