Resources

Guides & eBooks You CAN Control Your Senders: Low Engagement Email service providers have a unique challenge: supporting senders while protecting their own email ecosystem. Unfortunately, not all senders are on the same page about using best practices to improve performance for themselves and their fellow customers. Get the tools you need to set senders […]

What is Email Throttling?

what is email throttling

Trying to improve your email deliverability? Learn what is email throttling and how it will get more emails to the inbox…

Spam Volume Rises at an Alarming Rate

A new security study by Cisco found that the volume and frequency of spam is growing… quickly, the study says.  Nearly 200 billion spam messages were sent each day in 2008.  That is nearly double what was sent in 2007.  That number is simply staggering.  Not only is the volume growing, but the messages are […]

Improve Your Deliverability with a Sunsetting Policy

One of the biggest factors in your deliverability is how people react to your mail. If you’re not getting enough positive engagement, the lack of engagement can cause damage to your ability to be delivered to inboxes.  Let’s look at a smart and simple way to reduce deliverability risks: creating and using a good email […]

Engagement and Reputation are Two Sides of the Same Coin

A coin with a thumbs down (or up!) on one side and a check mark on the other. The blog post is called "Email Engagement and Reputation are Two Sides of the Same Coin".

Even the most veteran email professionals might have different understandings of “engagement” and “reputation” and their impact on a sender’s deliverability. For some, they are different words with the same meaning, but for others, they mean two different things with important differences.  That sounds like a riddle, but it isn’t. Instead, it’s more like looking […]

6 Best Practices for Seamless Transactional Email Delivery

You won’t enjoy successful transactional email delivery unless you’re following best practices to a T. With myriad recommendations available, we narrowed down the list to our favorite six practices to help improve your chances of those critical emails making their way to inboxes. Let’s get started! Differentiating Transactional Email Delivery from Marketing Email Delivery There […]