Monitoring SMTP Failures to Improve Email Performance
Like we’ve covered before, simple mail transfer protocol (SMTP) is the common standard for sending email, especially when talking about transactional emails like password resets and shipping notifications. However, though it’s reliable and been in use for decades now (wow), it’s not something you want to trust blindly because you still will experience SMTP failures […]
Problematic Senders
Find poor senders before your delivery declines When your customers are relying on you to deliver mail, you need the ability to find and fix deliverability problems before anyone else does. Only SocketLabs Spotlight email analytics gives you an account-wide view to spot issues instantly. SCHEDULE DEMO Stay aware of every sender’s performance Rapid Detection […]
Email in 2025 Featuring Tam Bond, Dotdigital
Please welcome Tam Bond! Tam Bond (she/they) is Dotdigital’s Head of Messaging Operations with over a decade of experience in email and SMS delivery and deliverability. They passionately evangelize a holistic and data driven approach, and champion cross-discipline collaboration both within her team of engineering and deliverability specialists and over the wider messaging ecosystem. Tam […]
One Report to Rule Them All: SocketLabs StreamScore™ Pro
Data fatigue is real. As much as we love and need data, it can be overwhelming, complicated, and sometimes provide guidance we can easily misinterpret into dangerous (or disastrous) decisions. When it comes to email, there are SO many data points to consider and you might even find yourself in data paralysis. Data overload. Abort […]
Using Pre-vetting to Protect your Self-serve ESP Platform
When the Certified Senders Alliance asked me to participate in a webinar about best practices for email onboarding, I jumped at the chance. It’s such a nuanced topic with so many ways to creatively and easily keep email service providers (ESPs), especially self-serve models, reputable and successful. While of course I believe watching the entire […]
Avoid Santa’s Blocklists This Holiday Season
Ho ho hold on there. Your holiday email program may be running a little behind, but you still can’t run amok. While Santa’s sleigh is still parked in the hangar, you’ve got some work to do before you can make it rain — er, snow — email. If you don’t, you might find yourself on […]
Email Still has a Place in an SMS-dominated World
Email is dead and SMS killed it! We have a killer on the loose! Just kidding. What’s not a joke is, lots of marketers are looking at SMS right now, wondering if it’s the future of one-to-one communications, and if email is finally terminally ill. Since we all know email isn’t dead (seriously), we […]
Email Spam
What is spam email? Also known as junk email, email spam is an unsolicited email message usually sent in bulk. Mailbox providers (MBPs) use spam filters to route unwanted emails to the spam folder when the content looks suspicious. When recipients report any email message as spam, future emails from the sender will automatically go […]
Email Deliverability Best Practice Guide: Hot or Not
Hitting the inbox can be challenging, we cover the top hot, and not-so-hot email deliverability best practices that will help get you to the inbox.
